D1 Sports

Challenges

While D1 came to us with a strong brand, product, and culture, they were inexperienced in sales. They needed sales, recruiting, and management systems, as well as formal sales training for their five salespeople. They had a goal to expand from three to 10 locations.

Solutions

After researching the various areas of need, Southwestern Consulting put a plan together including the following:

• Customized word tracks for each step of the sale
• Create a prospecting pipeline system
• Create a two-day D1 Sales School
• Create a spaced repetition customized coaching program
• Revamp their marketing materials and website
• Create a recruiting and onboarding system
• Create a management system and protocol checklist

We also developed an activity tracking system to monitor sales activity. And we implemented an annual sales training program that included monthly half- day trainings, quarterly full-day trainings, and monthly new-hire D1 Sales Schools.

Results

ONE

After 30 days of the initial D1 Sports Training Sales School, their sales went from five per week to over 50 for the month.

TWO

One year later, D1 Sports Training had a team of over 20 salespeople and was in 10 locations and had its best year ever in revenue and profits.

THREE

Two years later, D1 Sports Training over doubled its revenues again, had more than 30 salespeople in more than 15 locations. And the company continues to grow from the sales systems established early on.